Palmarius

Service for organization and planning of tourist programs without intermediaries and additional fees, the platform combines the proposals of tour operators and hotel owners. It provides an opportunity for tourists to collect a unique tourist program
or choose a ready-made one.

Since 2018 - Present
Tasks

To design the interface for interaction between users and businesses. Provide tourists with a convenient platform for searching and selecting tourist programs. Help businesses place services and increase sales through an online platform.

Business goals

The need for hotels
Earn more by promoting additional services more effectively, as well as eliminate the fraudulent actions of the staff.

The needs of travel companies
Offer high-quality advertising channel, and operational interaction with customers, the ability to compete with big business. Sell vacation entertainment through
a reliable sales channel without massive margins.

Problems

All group non-Charter tours are 10-30% more expensive due to the presence
of intermediaries between the organizer of the group tour and the final performer of the trip.

According to a report by Phocuswright, 80% of tourists buy entertainment on the spot. All of them face the problem of choosing a provider of quality services at a fair price.

The minimum cost of a tourist site starts from $ 20,000. 95% of the small travel companies can't afford such expenses, and the lack of a website makes it impossible to compete with big business.

Users

Tourists
Tourists are young and middle-aged people, with an average level of income.
They prefer active, beach, and cultural recreation. Usually, they travel 1 - 3 times a year. Users plan, buy tours themselves, or with the help of offline agencies. They face problems of high cost, incompetence of tourist operators, complicated routes, and the quality of the final result.

Tour operators and hotel owners
Tour operators, travel agents, and hotel owners are young and middle-class people with average digital literacy. They prefer to work according to the usual working patterns. They have problems with the promotion and sale of services, lack of flexible platforms for placing services, and a large Commission in the tourism platforms.

During the research, we analyzed the target audience of tourists and tour operators and identified problem points.

Prototypes

We developed prototypes based on user needs and taking into account the problem points that we identified in user interviews and other research. We tested the prototypes on a user audience of tourists, as well as conducted field testing with tour operators and owners hotels.

UI Design
Main page

We experimented with the design of the main page for a long time and got
a negative result. The main page did not cause users to associate with the catalog
of tourist offers and more like a local travel agency.

The problem lay in the form of search suggestions and a lack of understanding of the essence of the service. We have divided the main page into three main parts -
a search form for tourist programs, information about the service, and special offers from partners.

Sign up

The system includes four types of users: tourist, tour operator, travel agent, and hotel owner — the process of creating an account divides into a few simple steps. We ask the user only the most necessary information to quickly start working with the service.

Search results

This page shows the results of the search for ready-made travel programs. When searching for travel programs, users receive relevant offers from all partners, as well as recommended options. The system analyzes all events that take place in the vicinity of the specified point of arrival and offers users. Flexible filter helps tourists
to choose a tour taking into account many details and wishes.

Details

The user has access to detailed information about the tourist program, with
a description of each day, booking dates, additional services, and pricing. We have developed a convenient process for creating events for tour operators, which allows you to tell in detail about the tourist program.

Mobile version

According to closed testing, a large part of users works with a mobile device.
We have kept all the features of the desktop version for precise and convenient use.